Poundland creates Naughty easter campaign - & controversies


Poundland has created certain images which tarnish the reputation of the Easter bunny. This has naturally not gone well with certain parts of the population whereas others are absolutely fine with it.

The campaign shows the easter bunny being really naughty and doing naughty things. Because it is a discount store, it needs to attract the right eyeballs. so is this campaign targeted towards the economy crowd?



Poundland already predicted that its campaigns will cause controversy